For my photo challenge I’m sticking
to a simple, but effects commercial approach to my storyboards. Sometimes the
best commercials are the easier ones. You can have an easy commercial without
having a cheesy one. They don’t have to look low budget either.
In this
storyboard challenge I took a slight Pledge and Old Spice style take, but added
my own twist. I decided to go for 24 Hour Fitness, because it’s a service that
many different people like to use for many different things, which opens me up
to even more possibilities. By opening up more ideas it helps the creative
process flow without being locked in to it only does this for this person. Many
people get stuck into the idea of a service is only good for a particular
person, but 24 hour fitness has many things many different people like to use
all available at the same time.
In my
commercial it starts out with a guy lifting weights, he stops and looks at the
camera to say his lines. The camera is always moving to the right at all times.
It moves slow for each person to talk, then speeds up really fast to hide the
edit into the next room before slowing down again. By doing it this way we can
show eight different people doing completely different things they enjoy. On
our ninth move it stops on the titles saying “24 Hour Fitness”. For each person
we show they say one line about their activity they are doing.
A
commercial like this can show great diversity. It’s opening up to a wide range
of people longing to be or stay in shape, but may have time issues because of
work. Plus we will have a style that is slightly different, but has a hint of familiarity.
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